Folgers took their “bad reputation” to a new level and used the Joan Jett classic for their campaign’s new anthem. Shot in their hometown of New Orleans, Folgers tapped native Trombone Shorty to star in the film & create a jazz rendition of the song. 

Following the film’s launch, Folgers announced their sponsorship of Trombone Shorty’s Threauxdown tour, with a special guest from the legend herself Joan Jett, to perform “Bad Reputation” together for the first time.

To keep fans in the loop, we created social posts for Folgers and Trombone Shorty’s Instagrams, announcing the tour, highlights throughout and a wrap post capturing the best.

Agency: Publicis NY

Art Director & Creative Partner: Liv Johnston

Creative leads: Erica Roberts, Kim Davies, Alanna Watson

Producer: Lauren Schneidmuller