Resume
EXPERIENCE
Senior Copywriter | BBH NY 2023 – 2026
-Pitched and won BACARDÍ business and evolved their “Do What Moves You” platform through 360 campaign.
-Developed BACARDÍ Super Bowl campaign celebrating Bad Bunny's halftime show through a championship-inspired capsule collection and social first content.
-Developed Huggies campaign featuring NBA superstar Giannis Antetokounmpo and his 16-month-old baby.
-Led ideation and development for Café Bustelo's "Está Aquí" animated campaign for three years, through character creation, world-building and integrated storytelling across TV, social, radio, OOH and experiential while supporting new product launches.
-Contributed to PayPal’s first major brand campaign relaunch in over a decade, with a film starring Will Ferrell and a reimagined Fleetwood Mac track.·
-Extended PayPal Everywhere’s launch through the brand's largest out-of-home and print campaign, introducing a bold new visual identity and cheeky "cash back everywhere" messaging with high-impact billboard takeovers across New York, including Time Square, and Los Angeles.
-Created long form film and wrote original music for CVS Health campaign featuring Jordin Sparks.
-Developed integrated creative for Walmart’s Black & Unlimited platform spanning TV, OOH, radio and social.
-Led creative development for Samsung Galaxy Tab S9 launch campaign across tv, social and digital channels.
Copywriter | Publicis NY 2021 – 2022
-Assisted in copy and creative development for Jif celebrity campaign feat Ludacris, extending the idea across TV, social, digital and radio channels.
-Assisted in bringing Folger’s upcoming jazz concert sponsorship to life both digitally and in person.
-Developed campaign materials for Citi’s Gender Equity initiative, including TV scripts, digital & social.·
-Created video for Citi’s Black Women at Citi; story arch, questions for shoot and influenced edit.
Account Supervisor / Exec / Assistant | Publicis NY 2017 - 2020
Brands: Café Bustelo, Folgers, Jif, Dunkin', 1850 Coffee and P&G Always.
-Led cross-functional collaboration across strategy, creative, media, PR, social, search and analytics teams.
-Oversaw campaign development & production initiatives totaling more than $6M for holistic ad campaigns.·
-Managed development of Café Bustelo partnership with In the Heights film, produced by Lin-Manuel Miranda. Included TV, digital, social, influencer, earned, retail and sponsorship of film premiere at Tribeca Film Festival.
-Supported the launch of nationally recognized campaigns including Folgers “Morning Harmonizers”, “Dunkin’s “Same great taste at home” and 1850’s “Quality that’s Criminal”
-Supported the development and production of award-winning purpose-driven initiatives including Always #LikeAGirl and #EndPeriodPoverty.
EDUCATION
Zicklin School of Business | CUNY Baruch College New York, NY
Bachelor of Business Administration Major: Marketing Management | Minor: Journalism
SKILLS
Creative Concepting • Copywriting • Brand Strategy • Creative Development • Integrated Campaigns Experiential Marketing • TV Production • Social Content • Scriptwriting • Presentations • Pitching