BACARDÍ has been part of Caribbean culture and proudly crafted in Puerto Rico for over 160 years. 

So it was only right we collaborated with Puerto Rican director and creative powerhouse @alfredwashere for the newest rendition of BACARDÍ’s “Do What Moves You” global campaign. 

Shot like a music video, the film shows the magnetic and transformative power of a beat. 

The soundtrack? A fresh remix of Elvis Crespo’s legendary “Tu Sonrisa” by Puerto Rican artist and Grammy Award–winning producer, @tainy.

The campaign spans TV, social and digital, running globally in the US, UK, Netherlands, Mexico, and India markets.