The 2026 halftime show wasn’t just a moment for Bad Bunny. It was a moment for Puerto Rico to shine on the world’s biggest stage. So as the official rum of Puerto Rico, BACARDÍ had to celebrate this historic moment.
So, we created a championship-inspired capsule collection, modeled after the victory merch worn by the winning team. Because no matter which team takes home the trophy on Super Bowl Sunday, Puerto Rico wins either way.
Agency: BBH
Creatives: Jessica Leonard, Kyle Heiner, Josh Horn
Producer: Sophia Koolik
Photographer: Ryan Schude