Folgers conducted a blind taste test against their biggest rival, Starbucks, and to everyone’s surprise, won. To celebrate Folgers drinkers supreme taste buds, we created a social campaign, showing them making the winning choice between Folgers and Starbucks, leaning into the evergreen POV social trend.

Agency: BBH

Creatives: Madeline Honig, Sabrina Rivera, Liv Johnston, Alanna Watson

Producer: Perry Von Stade

Director: Louise Palmberg @ ArtClass

Previous
Previous

Walmart Black & Unlimited

Next
Next

The Lil' Jif Project